Shreevali Agro ®️ is revolutionizing the Indian fruit and advertisement sector with an unprecedented release of TV commercials, providing audiences with an exclusive glimpse behind the scenes. These commercials are meticulously crafted to showcase the excellence of our cherished #Premium #Alphonso #Mangoes from Shreevali Agro ®. The allure of the Premium Alphonso Mango is undeniable, captivating taste buds with its exquisite flavor and velvety texture. Renowned as the "King of Mangoes," this tropical delight is celebrated for its rich aroma and succulent flesh. Each bite unveils a harmonious blend of sweetness and tanginess, transporting you to sun-kissed orchards where these prized fruits flourish. This innovative campaign highlights the exceptional quality of our mangoes and offers insight into the creative process behind our advertisements. As pioneers in our industry, we are committed to delivering an unparalleled viewing experience that celebrates the essence of our premium product. Stay tuned as we unveil the magic behind our commercials, inviting you to join us on this exciting journey of flavor, freshness, and innovation.
Our advertising campaign embodies the spirit of Konkan, famed for bestowing upon the world the esteemed Alphonso Mango, also known as the King of Mangoes. Our commercials capture the essence of Konkan's rich cultural heritage, traditional art forms, awe-inspiring architectural wonders, and divine blessings. These elements elevate the stature of Alphonso Mangoes, positioning them as a symbol of excellence on the global stage. We are steadfast in our belief that by showcasing Konkan's intrinsic beauty and significance, we can truly showcase the unparalleled quality and prestige of Alphonso Mangoes, setting a new standard for fruit excellence worldwide.
In line with our overarching vision encapsulated in Project Sunshine, this initiative epitomizes Shreevali Agro®️'s commitment to maximizing returns for all stakeholders. The project is dedicated to empowering our Alphonso Mango Farmers and ensuring their prosperity and well-being. We aim to revolutionize the agricultural landscape through a strategic blend of innovative marketing endeavors, mutually advantageous pricing structures, and the seamless integration of cutting-edge AgriTech solutions.
By aligning our efforts with Project Sunshine, we uphold our dedication to excellence and foster a sustainable ecosystem where every participant thrives. Together, we embark on a journey toward a brighter, more prosperous future where the principles of fairness, innovation, and sustainability reign supreme.
As we eagerly prepare for the much-awaited Alphonso Mango Season 2024, we are excited to share insights into the latest developments in our post-harvest infrastructure. Stay connected for a series of updates unveiling the cutting-edge facilities at our pack-house in Konkan. These enhancements are meticulously designed to uphold the unparalleled freshness and superior quality of our premium Alphonso Mangoes.
In anticipation of the bustling season ahead, our team has been hard at work, implementing state-of-the-art systems and processes to optimize every stage of the post-harvest journey. From innovative sorting and grading techniques to climate-controlled storage solutions, our infrastructure highlights signify a commitment to excellence.
Watch behind the scene here - Video link
Through our forthcoming posts, we invite you to delve into the intricacies of our advanced infrastructure, meticulously crafted to preserve the natural flavor and nutritional value of our cherished Alphonso Mangoes. Each feature is a testament to our dedication to delivering nothing short of perfection to our valued customers and partners.
Join us on this journey as we showcase the heart and soul behind our operations, ensuring that each mango reaching your table embodies the essence of quality and freshness that defines our brand. Stay tuned for a glimpse into the future of post-harvest excellence in the Alphonso Mango industry.
Shreevali Agro ®️ unveiling the exclusive behind-the-scenes of its TV commercials for premium Alphonso Mangoes marks a significant milestone in the intersection of agriculture and advertising. These commercials not only showcase the excellence of their mangoes but also provide a window into the creative process behind their advertisements. By celebrating the essence of Konkan and aligning with initiatives like Project Sunshine, Shreevali Agro ®️ demonstrates a commitment to excellence, sustainability, and the prosperity of all stakeholders, including farmers.
Looking ahead to Season 2024, the focus on post-harvest infrastructure highlights the dedication to preserving their mangoes' natural flavor and nutritional value. Shreevali Agro®️ sets a new standard for quality and freshness in the Alphonso Mango industry through innovative techniques and state-of-the-art facilities.
As consumers and partners, we're invited to join this journey of flavor, freshness, and innovation, where each mango embodies the essence of Shreevali Agro®️'s commitment to excellence. This glimpse into the future of post-harvest excellence promises a brighter, more prosperous future for all involved in the Alphonso Mango industry.
Note: MANGO..uum pronounced as mango..yum
Introduction:
Mangoes, known as the king of fruits, have been a significant part of Indian agriculture and culture for centuries. Renowned for their diverse varieties, flavors, and textures, mangoes cultivated in India have garnered widespread adoration domestically and are steadily gaining traction in global markets. The trajectory of Mango Exporter in India has undergone notable transformations recently, spurred by the dynamic interplay of evolving consumer tastes, technological advancements, and shifts in global trade dynamics. This article explores the landscape of mango exports from India, shedding light on emerging trends, pioneering practices, and promising avenues for Indian exporters within the ever-expanding global marketplace.
The surge in global demand for mangoes is intricately intertwined with evolving consumer inclinations and a heightened awareness of the health advantages of mango consumption. This burgeoning trend has created a significant opportunity for Indian exporters, as consumers prefer organically grown and sustainably sourced mangoes.
Furthermore, the dynamics of consumer preferences are undergoing a notable transformation, with a palpable inclination towards exotic mango varieties such as Alphonso and Kesar gaining traction. This trend is particularly pronounced in affluent markets like the US and Europe, where discerning consumers prioritize unique and high-quality fruit options. The allure of these premium mango varieties lies in their distinctive flavors and textures and their perceived status as gourmet delicacies. Consequently, exporters who can supply these sought-after mango varieties stand to capitalize on this shifting landscape of consumer preferences. By catering to the demand for premium, exotic mangoes and aligning their production methods with sustainability and organic principles, Indian exporters can position themselves at the forefront of this burgeoning market segment.
Integrating advanced technologies in farming and post-harvest management is revolutionizing agricultural practices. Precision agriculture, employing drones and IoT sensors, facilitates optimized farm operations and elevates produce quality. Additionally, implementing cold chain logistics and storage solutions extends the shelf life of perishables while minimizing post-harvest losses, guaranteeing the delivery of fresh produce to global markets.
Similarly, exploring blockchain technology offers promising prospects for enhancing transparency and traceability throughout the supply chain, effectively tackling food safety and authenticity issues. These technological advancements signify a paradigm shift in the agricultural sector, fostering efficiency, sustainability, and reliability in food production and distribution systems.
Indian exporters are increasingly adopting sustainable farming methods, including organic cultivation and integrated pest management, to cater to the rising demand for environmentally friendly products. This shift towards sustainability reflects a commitment to responsible agricultural practices. Certifications such as Fair Trade and Global G.A.P. are pivotal in enhancing market access and credibility for Indian mango exporters. Particularly in Western markets where sustainability is a crucial priority, these certifications signify adherence to rigorous standards and ethical production processes. By embracing sustainable practices and obtaining relevant certifications, Indian exporters meet consumer expectations and contribute to the global effort towards environmental conservation.
This strategic approach benefits the environment and ensures long-term viability and competitiveness in international markets. Adopting sustainable practices and certifications signifies a proactive stance towards sustainability, aligning Indian exporters with global trends and consumer preferences.
Indian mango exporters are broadening their horizons beyond the traditional US and European markets, aiming to diversify their customer base by tapping into emerging markets in Asia, Africa, and the Middle East. This strategic move involves establishing partnerships with stakeholders such as retailers, distributors, and e-commerce platforms to enhance market penetration and elevate brand recognition worldwide. By venturing into new territories, exporters seek to reduce reliance on established markets while capitalizing on the growing demand for Indian mangoes across diverse regions. These efforts signify a proactive approach to expanding market reach and ensuring sustained growth in the face of evolving global trade dynamics.
The Indian government is actively fostering the growth of mango exports through various supportive policies and initiatives. These measures encompass financial aid to enhance infrastructure crucial for export activities and implement export promotion schemes and facilitation initiatives to streamline trade processes. The government aims to bolster the logistical framework necessary for efficient Mango Exporter in India by offering financial assistance for infrastructure development. Additionally, export promotion schemes are being deployed to incentivize and support exporters in expanding their reach into global markets. Moreover, trade facilitation initiatives are being implemented to simplify trade procedures and reduce bureaucratic hurdles, enabling smoother export processes.
Furthermore, the Indian government's engagement in bilateral and multilateral trade agreements holds significant promise for mango exporters. These agreements open fresh avenues for mango exports by dismantling trade barriers and reducing tariffs in targeted markets. Such agreements enhance market access and foster an environment conducive to increased trade volumes and profitability for mango exporters. Through a combination of financial support, export promotion schemes, and trade agreements, the government endeavors to fortify the position of Indian mango exporters in the global market, thereby contributing to the growth and sustainability of this vital sector.
Product development and marketing in India are undergoing a transformative phase marked by innovative strategies to meet diverse consumer demands and enhance the longevity of perishable goods. Indian exporters are venturing into value-added products like mango pulp, puree, and dried mango slices to capitalize on consumer preferences and address the challenge of perishability. These endeavors not only widen the product range but also extend the shelf life, ensuring a sustainable market presence.
Furthermore, the marketing landscape has evolved significantly with the integration of digital platforms. Exporters are harnessing the power of digital marketing tools such as social media campaigns and e-commerce platforms to connect with consumers globally. Through engaging content and interactive campaigns, exporters foster brand loyalty and trust among international consumers. This direct engagement also provides invaluable insights into consumer preferences and market trends, enabling exporters to adapt their strategies swiftly.
Climate change presents formidable challenges to mango production, manifesting irregular flowering, pest infestations, and diminished yields. To address these hurdles, embracing climate-resilient farming techniques and diversifying crops emerges as pivotal strategies. Farmers can fortify their resilience against adverse climatic conditions by implementing such practices.
Moreover, meeting rigorous quality and food safety standards in critical markets demands substantial infrastructure, technology, and capacity-building investments. Collaborative efforts with regulatory bodies and certification entities are indispensable to guarantee adherence to these standards, sustaining market access and consumer trust.
Fostering partnerships with stakeholders across the agricultural spectrum becomes imperative to foster innovation, knowledge exchange, and resource-sharing. Industry players can enhance their preparedness for climate-induced challenges through collective action and navigate evolving market dynamics more effectively.
In essence, confronting the multifaceted impacts of climate change on mango cultivation necessitates a comprehensive approach that integrates adaptive farming practices, compliance with stringent standards, and collaborative engagements across the supply chain. Embracing resilience-building measures safeguards agricultural livelihoods and ensures the continuity of mango production in a changing climate landscape.
Shreevali Agro, a leading provider of mango export services in India, offers a comprehensive range of solutions to meet global demand. Specializing in mango exports from India to key markets such as the USA, Canada, Singapore, and London, Shreevali Agro ensures the delivery of high-quality mangoes, including renowned varieties like Devgad Alphonso and Hapus, at competitive wholesale prices. With a focus on facilitating bulk purchases and meeting the needs of mango sellers worldwide, Shreevali Agro stands as a reliable partner in the fruit export industry.
The future of mango exports from India appears promising, driven by increasing global demand and technological advancements. As consumer preferences evolve, Indian exporters can leverage sustainability practices and innovative approaches to capture emerging markets. Through strategic collaborations and a commitment to excellence, the Indian mango industry is primed for sustained growth and success on the international platform.
Government support and industry partnerships are vital in expanding mango exports from India. By emphasizing quality control and adhering to stringent standards, Indian exporters can solidify their position as providers of premium mangoes worldwide. As the global appetite for mangoes grows, India's diverse range of delicious and high-quality produce ensures its relevance and competitiveness in the international market.
In conclusion, the outlook for mango exports from India is optimistic, buoyed by increasing demand, technological advancements, and evolving consumer preferences. With a focus on sustainability, innovation, and market diversification, Indian exporters can capitalize on emerging opportunities and meet the growing global demand for mangoes.
Note: MANGO..uum pronounced as mango..yum
Introduction:
Welcome to Shreevali Agro! We're a family of mango farmers, now in our third generation, carrying forward a tradition of excellence. Our joy lies in sharing the best Alphonso mangoes from India with you. In the heart of our country, we cultivate these mangoes with care and dedication. As reputable Indian Mango Exporters, our commitment is to deliver the finest mangoes to global markets, ensuring a delectable taste of India worldwide. With a focus on quality and authenticity, we take pride in being reliable suppliers of premium mango varieties. Our dedication to excellence and sustainable farming practices set us apart in the industry.
We cherish the age-old practice of growing exceptional mangoes, passing down our knowledge from generation to generation. However, we're rooted in the past and keep an eye on the future. We bring our delicious mangoes to people worldwide by connecting with the global fruit market. It's not just about farming for us; it's about sharing a piece of our heritage with you. Join us in savoring the rich taste of tradition blended with the promise of a bright future. Contact us, where the legacy of three generations meets the exciting world of mango farming.
In India, where the soil is rich, and the land is full of life, Shreevali Agro began its journey. We started small but increased in businesses where we sell to other businesses (B2B), directly to customers (B2C), and in exporting goods to other places. We care a lot about making good things last and finding new and better ways to do things. Because of this, more and more people know and trust us regarding growing mangoes.
Our roots go deep into the ground like a mango tree's roots reaching into the soil. From this starting point, we've become a significant and robust force in different business areas. We sell our products to other businesses, we sell them straight to people like you, and we even send our goods to other parts of the world.
Our promise to always make things of high quality makes us stand out. This means our mangoes are delicious, and our methods suit the earth. We also like to think of new and intelligent ways to do things. It's like finding a better way to water the mango trees or a new way to ensure the fruits are always healthy.
In the big world of mango farming, we are a name that people rely on. We are proud of our journey so far and keep looking for ways to improve it. Whether you are a business looking for the best mangoes or someone who loves the sweet taste of this tropical fruit, Shreevali Agro is here for you. Our journey continues, and we are excited to share the goodness of our mangoes with everyone.
Experience the delectable flavor of our premium Alphonso mangoes, widely regarded as the "King of Mangoes." These mangoes are unique, with an exotic aroma, mouth-watering taste, and a velvety texture. We take great care in every step of the growing process, ensuring that each mango is of the utmost quality.
Our commitment to excellence begins in the orchard, where we nurture the mango trees with care and attention. As the mangoes ripen under the sun, we carefully handpick them to guarantee peak freshness. From the orchard, the mangoes make their way to your table, ensuring you experience the finest flavor with every bite. Savor the richness of our Alphonso mangoes, a testament to the passion and dedication we pour into cultivating these exceptional fruits. We take pride in delivering mangoes that meet and exceed the highest standards of quality and taste. Experience the royal treat of the King of Mangoes with our premium Alphonso mangoes.
Innovative Post-Processing:
At Shreevali Agro, we do farming in a new way. After growing Alphonso mangoes, we do extraordinary things to them before sending them to other countries. We use hot water treatment, de-sapping, and sometimes modified vapor heat treatment. These methods make the mangoes better. They taste perfect and last longer, so we can send them to other countries without any problems. We aim to ensure people in different parts of the world can enjoy our tasty mangoes. We want to share the unique taste of Alphonso mangoes with everyone. This is why we use innovative ways to process them, making them perfect for export to other countries.
How one can Expand Global Reach:
To grow worldwide, joining fruit trade shows is a smart move. These events help you connect with global markets, make friends, and display what you sell. If you plan well and participate wisely in these shows, you can make your mark in the world, making essential links and getting your brand ready for success. When you participate in fruit trade shows, you meet people worldwide. It's like a big meeting where everyone talks about fruits and business. This is an excellent chance to show off what you have and let people know about your company. By doing this, you are opening doors to new opportunities. People might want to buy your fruits or work with you in different countries.
So, if you want more people to know about your fruits and business, join these shows. It's like making new friends and telling them all about the tasty fruits you have. This way, you become a part of the big global family of fruit sellers and buyers.
Fruit Logistica is a unique event where experts in the fruit and vegetable business from around the globe come together. This show covers fresh produce, the newest ideas, things you can buy, and services for each part of the international supply chain. It's like a big meeting for essential people in the industry, where they can make friends and talk about what's happening.
If you love the taste of delicious Alphonso mangoes, then Shreevali Agro has something exciting for you. We want to share the goodness of our top-quality mangoes with you. Join us at the upcoming fruit trade shows, like Fruit Logistica, where you can connect with us. We invite you to join the joy and tradition of enjoying mangoes.
At Shreevali Agro, we're all about keeping traditions alive and growing excellence. Come with us on a journey filled with unique flavors and the best nature offers. Let's create a world where everyone can experience the happiness of enjoying the goodness of mangoes. Shreevali Agro - Bringing Tradition to Life, Growing Excellence Together.
Our passion revolves around preserving traditions and fostering excellence. Our journey is a delightful exploration of distinct flavors and nature's finest gifts. Together, let's build a world where everyone can share the joy of savoring the goodness of mangoes. Shreevali Agro is not just a brand; it's a commitment to bringing tradition to life and cultivating excellence collectively. Join us in celebrating the richness of heritage and the beauty of nature's bounty. As we move forward, let's continue to grow together, creating moments of happiness and a legacy of flavorful experiences. Shreevali Agro extends an invitation to embrace tradition, revel in excellence, and make the world sweeter, one mango at a time. Thank you for being part of our journey – where traditions thrive and excellence flourishes.
Note: MANGO..uum pronounced as mango..yum
With Mango Season 2023 wrapped-up, eyes are on coming years! We at @ShreevaliAgro, ensure best produce is made available for our Global Clients.
For our upcoming projects related to #Portable #MangoPlantation and #Agriculture #Supplychain #Infrastructure, team visited the Mango Research Sub-Centre, Rameshwar, Dist-Sindhudurg. Also had privilege to meet #senior #professors from DR . BALASAHEB SAWANT KONKAN KRISHI VIDYAPEETH, DAPOLI, DIST. RATNAGIRI.
We take pride in #Learning and #Sharing with regards to various touch-points of our business.
We have embarked on #Project #SunShine. More details to follow in upcoming threads. Till then we leave you with moments of our visit to Sub-Centre. Happy to see so many ongoing #ResearchProject!
A BIG #ShoutOut to our #LightHouses Dr. Syed Ismail and Dr. Sandeep Jain.
#ShreevaliAgro #Project #SunShine #Alphonso #MangoSeason2024 #Preparation #SeasonNext #AgriResearch
*Farm Equipment Vertical of a $20.7 billion conglomerate, relished Premium Alphonso Mangoes provided by Shreevali Agro®*
Shreevali Agro® started the Mango Season 2023 with a bang! Kudos to our team looking after Corporate Gift Sales Channel.
It was a seamless fit, as Shreevali Agro® supplied more than a Metric Tonne of Premium Alphonso Mangoes to Mumbai Office of the Farm Equipment Vertical.
The Quality benchmarks were extremely high, as any Gift has a ‘SOFT’ human aspect. #CorporateGift is even more critical as it conveys corporate values and trust!
Salient Features:
+ Stringent Quality Sorting ensuring Premium Mangoes are right-size with least fruit-skin blemishes
+ Crucial task to maintain quality for a volume more than a Metric Tonne
+ Export quality packaging available in sturdy one-dozen and funky half-dozen premium boxes
+Alphonso Mangoes of selected Shreevali Agro® Orchards were packed, which gauranteed sweet taste and creamy golden-yellow tecture
+ Packaging used was in-line with International export standards
+ Dedicated Logistics to ensure fast delivery and ensure right hygiene
+ Right #Pricing for extreme #quality which was in-line with #Budgetrequirements
Team is all excited for the International exports and reaching Tier-1 cities across India!!
#export#London#america#US#canada#singapore#japan#muscat
#india#konkan#delhi#mumbai#pune#indore#hyderabad
Shreevali Agro™ interacted with #Emerging #Alphonso #Mango #Farmers from #Sindhudurg (#Devgad #Vengurla #Malvan). The #GuidanceMeet event was well organized by Sindhudurg District Mango Commercial Co-operative Society Limited.
Event covered all topics between #SoilToSell including #Insurance followed by #GI (Geographical Indication) #Certificate distribution.
For #Insurance, special thanks to Mangesh Patankar who helped connect with Apoorva Tatia from Reliance General Insurance. Siddhesh Yedwe from Apporva's Team helped address many queries.
Such #bonding and #collaboration with #farmers is what gives us immense sense of achievement and keep us grounded.
#Virtual stall of #ShreevaliAgro is all set at Virtual Trade Fair (#VTF). Guess what, you don't have to walk ( read scroll) too much, its corner stall in first row.
VTF is will cover INDIAN FRUITS, VEGETABLES & FLORICULTURE (MAY 27TH, 28TH & 29TH, 2021).
Thanks to The Agricultural and Processed Food Products Export Development Authority (APEDA) for organizing one-of-a-kind event!
Visit VTF : https://vtf.apeda.gov.in/
#premium#alphonso#mangoes#mango#devgad#export#trade#eximtrade
As a school-going kid (India), back in 90's, many of us were asked to do small chores like buying groceries or vegetables. Back then there was next-to-nil concept of home delivery. Along with the list (of purchase), there were certain "instructions" given my mother. Those "instructions" were to ensure that kid (read, folks with no subject matter expertise) are able to get best produce and not fooled with sub-grade items!
Many a times, indications were given from where I should buy a particular stuff. eg: Milk was best from a certain dairy, food-grains from certain Kirana (Deli) store. Care was also taken to ensure, kids don't wander around and do least 'hops' (no pun intended) between shop and home. And yes, moms are smarter; just by the small paper scribbled by shop-keeper or time taken, she could trace that there was no mischief! Add to it the aunties from our locality (pseudo intelligence agency) who would magically turn-up on your door, asking what was I doing at the ice-popsicle cart (Gola-wala as per local lingo).
But one thing was clear while doing chores for mom, with her indications of quality shops and her intelligence to trace my route, only best quality produce reached home. Little did I know, those memories will form the intro to a blog on important topics of #FoodTraceablity and #GeograpgicalIndication for Indian #premium #Alphonso #Mangoes.
This blog, I wont get into nitty-gritties of the 2 topics, there is plethora of artifacts available online. I would rather engage with focus on #Alphonso mango coming from part of Konkan, west coastal region of India. An undocumented saying, Mango is king of fruits and Alphonso mango is best of them all (read premium price as well). Hence how #FoodTraceablity and #GeograpgicalIndication will provide best value to customer and importantly give better returns to farmer?
So lets begin with Why! Why it is more important than before to explore on #FoodTraceablity and #GeograpgicalIndication for #Alphonso mangoes? What has changed due to which more focus is required? Answer is 2 fold; firstly customer seldom get good quality of mangoes due to corrupt practices of mixing mangoes of different grades. Secondly last year (2020) the provisions of #GeograpgicalIndication for Alphonso mango changed.
Double-tapping on later part, earlier Alphonso mango had 2 GIs. One was GI # 379 for Devgad Alphonso Mango and second was GI # 497 for Ratnagiri Alphonso Mango. For people not familiar with Konkan, Devgad and Rathnagiri are 2 of 7 districts in Maharashtra state. Growing up as a kid my understanding was, Alphonso originated from Devgad, Ratnagiri and part of Raigad (another Konkan district north of Ratnagiri). Last year, the 2 GIs were merged into one GI # 139 and named just Alphonso! Due to COVID19 lockdown, the news coverage was limited. Also, I am personally not aware of reasons behind it. But one thing stuck very evidently to me. The regions covered under the new GI #139 are not just limited to Devgad and Ratnagiri; remaining districts of Konkan Maharashtra are also added. This effectively gives mangoes grown in Thane or Mumbai 'CITY' a GI tag!! I wont comment more, as this matter is sub judice. As a consumer who gets his/her hand on GI tagged mangoes, he/she will not know for sure if this is GI-tagged Alphonso is from Devgad/Ratnagiri (generally considered true source of Alphonso).
Another malpractice, is mixing mangoes of different grades and collectively selling them as Alphonso Mangoes. For few years, the markets are flooded with Mangoes from different regions of India under the pretext of Alphonso!! Again the consumer is not having any means to know the purity.
The farmers who toil the entire year are deprived of premium rate as trader can buy only limited quantity and mix with other grades for volume sale. One will be surprised to know that simple corrugated box (used for mango packing) making charges has increased 30% in 2021 compared to 2020! The opening season price or Muhurat trading price of premium Alphonso mangoes went down like crazy. How on earth, the best price can be given to farmers?
Enter #FoodTraceability, a technology leverage, which can help the consumer and farmer likewise. If one is able to track the #Alphonso #Mango to its source, much of malpractices or confusion of GI can be addressed to great extent. One may say, it is not foolproof; I say or rather I firmly believe, it is much needed start. It is Hope. Hope of better food to my loved ones and hope for better rates to the farmers.
FoodTraceability will also help unearth that false claims of bad quality of produce. A very typical case in export scenario, where the importer randomly reduces the price saying the produce is sub-grade. A genuine exporter can trace the farm and verify if the other consignments from same farm are having complaints. (Touchwood) Supply-chain infrastructure is at rise and efforts from APEDA (Agricultural and Processed Food Products Export Development Authority of India) has also helped to steam-line export process and pre-export processing. So only thing guaranteed is genuine business and good returns to Farmers / Traders / Exporters.
So now when my daughter gets her grocery chores from her mother, she has to go for shop/Supermarket /app/website which sells produce with #GeograpgicalIndication and #FoodTraceablity. Someone like #ShreevaliAgro, who leverages #GoldChain technology to guarantee purity and Value for Money!
So coming back to the question, are Food Traceability and Geographical Indication: two sides of same coin? I will say Yes, both are sides of same coin. And this coin is currency of Trust and Purity.
