How to Export Alphonso Mangoes from India

April 10, 2024

Introduction

Alphonso mangoes, revered as the "King of Mangoes," boast a global reputation for their unparalleled taste, enticing aroma, and luscious texture. Thriving predominantly in the western realms of India, notably Maharashtra and Gujarat, these mangoes command immense demand in international arenas. While the prospect of alphonso mango export from India presents lucrative opportunities, navigating this venture mandates meticulous planning, regulatory compliance, and astute market insights. Learn the taste of tropical paradise with our premium selection of fresh mango exporters. As leading exporters, we ensure only the juiciest and ripest mangoes reach your table, bursting with natural sweetness and flavor. Experience the essence of summer in every bite with our exquisite mango exports.

This guide endeavors to furnish a holistic perspective on the intricacies of exporting Alphonso mangoes from India. From discerning market dynamics to securing requisite licenses and orchestrating seamless logistics, every facet crucial for successful export endeavors will be illuminated. With the aid of this guide, aspiring exporters can chart a course toward harnessing the global allure of Alphonso mangoes, tapping into lucrative markets worldwide.

Step 1: Understanding the Market of Alphonso mangoes

Before venturing into exporting Alphonso mangoes, it's crucial to understand the target market. Conduct thorough market research to identify potential buyers, their preferences, and the demand for Alphonso mangoes in those markets. Consider factors such as import regulations, competition, pricing, and market trends.

Identify potential markets based on their mango consumption, willingness to pay premium prices for high-quality produce, and ease of trade. Traditional markets for Alphonso mangoes include the United States, Europe, the Middle East, and Southeast Asia.

Step 2: Obtaining Necessary Licenses and Permits of Alphonso mangoes

Exporting Alphonso mangoes from India requires compliance with various regulations and obtaining the necessary licenses and permits. The Agricultural and Processed Food Products Export Development Authority (APEDA) regulates the export of agricultural products from India, including mangoes.

To export Alphonso mangoes, you need to register with APEDA and obtain an RCMC (Registration Cum Membership Certificate). Additionally, you will need to comply with the phytosanitary requirements of the importing country, which may include obtaining a Phytosanitary Certificate from the relevant authorities in India.

Step 3: Quality Control and Packaging of Alphonso mangoes

Maintaining the quality of alphonso mango export is crucial for export success. Ensure that the mangoes are harvested at the right stage of ripeness, cleaned, and sorted according to size and quality. Use appropriate packaging materials that protect the mangoes from damage and maintain their freshness during transit.

Packaging should comply with international standards and regulations, including proper labeling with information such as the country of origin, variety, weight, and handling instructions. Consider using eco-friendly packaging to appeal to environmentally conscious consumers.

(A) For Export - 

To export mangoes, each fruit needs to be wrapped in a soft, white sleeve to protect it. The mangoes must be packed in boxes that keep insects out. If the boxes have holes for ventilation, these should be covered with a screen to keep insects away. The boxes should also be sealed with tape to prevent pests from getting in.

To avoid damaging the mangoes, all materials used in the packaging must be new, clean, and of good quality. You can use paper or stamps with trade information as long as the ink or glue used is not harmful.

Mangoes shall be packed in each container in compliance with the Recommended International Code of Practice for Packaging and Transport of Fresh Fruits and Vegetables (CAC/RCP 44-1995, Amd. 1-2004).

The package boxes dimensions of 390X260X115 mm (for Banganpalli), 320X230X90

Specification details of Corrugated Fiberboard boxes are given in the following table. Specification details for Corrugated Fibre Board (CFB) Boxes for packing mangoes for exports.

Source: APEDA & NAFED Report

CharacteristicsRequirements
Ring &Flap(4 kg)FullTelescopic (4kg.)Ring Flap(8kg)Full Telescopic (8kg)
Material ofconstruction3 PlyCorrugatedfibre board3 PlyCorrugatedfibre board5 PlyCorrugatedfibre board5 Ply Corrugatedfibre board
Grammage(g/m sq),Min(outer to inner)*230/140/140*230/140/140*230/140/140*230/140/140
Burstingstrength kg/cmsq, Min6.506.5010.506.50
Punctureresistance, ozsinches/tear inchMin110110280110
Compressionstrength, kgf ,Min275275250250
Cobb (30minutes) g/msq, Max130130130130

(B) For Domestic Market

For the domestic market, usually mangoes are packed in wooden boxes, details of which are given below. However, Alphonso and Kesar are packed in CFB boxes.

Specifications of wooden boxes for domestic marketing:

Source: APEDA & NAFED Report

Type of CartonInnerDimension(cm)Capacity (kgs)
Wooden crates45X30X30(Ratnagiri)16-18
21.6X21.6X42(Malihabad )10-11

Step 4: Transportation and Logistics of Alphonso mangoes

Choose the most suitable mode of transportation based on the destination and the volume of mangoes being exported. Air freight is often preferred for perishable goods like Alphonso mangoes, as it ensures faster delivery and better preservation of quality.

Work with reliable logistics partners who have experience in handling perishable goods and are familiar with the import regulations of the destination country. Ensure proper documentation and compliance with customs requirements to avoid delays and complications during transit.

Step 5: Marketing and Distribution of Alphonso mangoes

Develop a marketing strategy to promote alphonso mango export in the target market. Highlight their unique qualities, such as their taste, aroma, and nutritional value. Consider participating in trade fairs, exhibitions, and promotional events to showcase your products to potential buyers.

Establish partnerships with distributors, retailers, and wholesalers in the target market to ensure a smooth distribution process. Provide support and training to your partners on handling and storing Alphonso mangoes to maintain their quality until they reach the end consumer.

Step 6: Managing Export Documentation and Payments

Keep accurate records of all export-related documentation, including invoices, packing lists, shipping documents, and certificates of origin. Ensure compliance with the import regulations of the destination country to avoid any issues during customs clearance.

Consider using secure payment methods, such as letters of credit or online payment platforms, to receive payments from overseas buyers. Verify the credibility of the buyer and the payment method to avoid fraud or non-payment issues.

Conclusion

Shreevali Agro offers a comprehensive service for exporting Alphonso mangoes from India. With meticulous planning, strict adherence to regulations, and an unwavering commitment to quality, Shreevali Agro ensures a seamless export process for farmers and exporters. By leveraging their expertise in understanding market dynamics, obtaining essential licenses and permits, maintaining stringent quality control measures, and executing robust marketing and distribution strategies, Shreevali Agro enables exporters to capitalize on the increasing demand for alphonso mango export in global markets. With Shreevali Agro's support, exporters can confidently navigate the complexities of international trade and establish a strong presence for India's prized Alphonso mangoes worldwide.

Through meticulous planning and adherence to regulations, Shreevali Agro ensures a smooth export process, from obtaining necessary licenses to maintaining quality control. With a deep understanding of market dynamics and effective marketing strategies, Shreevali Agro assists exporters in reaching their target audience and maximizing profitability. By entrusting their export needs to Shreevali Agro, farmers, and exporters can confidently navigate the complexities of international trade and establish a strong presence in the global market for Alphonso mangoes.

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